If there is one thing in business that we all know it’s the importance of gathering leads and starting the process of transforming them from prospects into customers and then into repeat buyers.
This is fundamental and should be the cornerstone of everything we do online yet so many people put it off and never make the kind of progress that they want. This can often leave them discouraged and eventually they give up and go on to the next “shiny object” which lands in their inbox.
But this can all be avoided if you just start building your email list today. It doesn’t have to be hard and it doesn’t take a lot of effort but it’s important to take that first step. You may choose to build a squeeze page or install an opt-in form on your blog like I’ve done.
Taking that first step is often the hardest and after that with each sign-up you see it gets easier and easier. There are many cliches about list building, many of which I won’t mention here but I would like to highlight some of facts and some of the real reasons why you should be building your list.
Even if it’s just a couple of subscribers a day in the beginning, they soon mount up and before you know it you have a couple of hundred people on your list that you can market to and monetize.
Think of it this way, for every email address you capture online you are adding one extra lead to your funnel that you can market to and turn into a customer or a fan of your work. In the Offline world leads may pass through your store all day and you have no way of capturing their details unless they buy something. But that’s not the case online so take advantage of this and start capturing some leads.
It’s a Valuable Asset
It’s important to note that you own your email list and when used properly it can be a really powerful asset to your business. Imagine having the power to send 100 clicks to any page in the world with the click of a mouse? The earnings potential you have with email marketing are huge and that’s why you should be building your list from the start – no excuses!
Permission Marketing at it’s Finest
When someone signs up to your list they are telling you that they are interested in what you have to offer. They want to get more valuable information from you, so give it to them! But beware this is not an excuse to pummel your subscribers with affiliate offers, this is the fastest way to kill your list. Instead give them value and only send them details on offers that may genuinely help them.
Build a Good Relationship
If you look after your list and don’t kill it with offers then you can work on developing the relationship with your list and turning your leads into diehard fans who look forward to hearing from you. This will allow you to build lasting, longterm bonds with these people who will look up to you as an expert and buy from you again and again.
Imagine having control over a large amount of traffic and being able to send it anywhere over the web whenever you choose, well that’s exactly what you have when you’ve got an email list. We all read about how to increase traffic to our sites but one of the simplest ways to do this is simply to build and email list and then send that traffic wherever you want at the touch of a button.
Every big business in the world uses email lists so why not you? Do you ever notice that when you purchase something online and click through to the checkout there is always the little box that you have to tick (or un-tick) if you want to receive their newsletter.
These huge companies spend vast amounts of money on their email management systems because they add value to their business. It allows them to keep in touch with their customers and paves the way for longterm sustainability. Remember that the most expensive customer to acquire is the first-timer but after that it get’s easier to sell to them again and again, and that is the real benefit of building an email list.
There is no such things as “Push Button Profits” but when you have a well functioning lead capture system and email marketing campaign you can really just send an email and then watch the payments find their way into your Paypal account.
It takes work, I won’t deny that, but the benefits are really worth it so I highly recommend that if you’re not building a list of subscribers that you start – today!
Thanks for reading,
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