A few weeks ago I highlighted Copywriting as one of the 4 Key Skills to Business Success. The positive effect that a good sales copy can have on your bottom line is immense – so much rides on this one factor and yet how much does any of us know about it?
Well, I understood the importance of it with regard to conversion rates. Put simply, the better the sales copy the more money you will make:) And for every percentage increase in the conversion rates the more cash you are putting in the bank. So this made me inquisitive of Copywriting and I wanted to learn more about it.
There are many so-called experts out there but one mans name in particular kept coming up when I was researching who to study. That man is John Carlton, a Copywriting veteran who has more than 30 years experience in the industry.
Naturally I hunted down one of Johns books and spent this past week reading it cover-to-cover. “Kick-Ass Copywriting Secrets of a Marketing Rebel” is an extremely informative book on the Art of Copywriting and having studied it I really feel I understand the whole concept a whole lot better.
I know many believe that Copywriting is something that should be outsourced to the professionals but I think it’s important to still have an understanding of it. If however outsourcing this sort of thing is beyond your budget at the moment then I highly recommend you do some investigations and learn more about how to construct a successful advertisement before jumping in off the deep-end. The little time investment necessary will be repaid in abundance when the orders start flooding in…
Having read John’s book it is easy to see how he commands a basic fee of $15k plus commissions and how he is booked months in advance for any assignments. The guy knows his stuff – I tell you that.
Everything from Creating an awesome Hook, what psychological buttons to push and how to Close the Deal are all explained in perfect detail and in easy to understand language. I particularly liked how he demonstrated the proper flow a sales page should follow and how every single words contributes to the momentum of the add as it approaches it’s peak i.e. the Order Button!!
There were a lot of lightbulbs going on in my mind as I turned each page and read each chapter. I’m quite excited about what improvements I will yield when I implement his strategies to my own sales copies. Lucky for me I’m a testing-nut so I will be able to compare my results and see if any improvements have been achieved.
Either way I’m glad I took the time to research this area further because it was something I knew very little about before. I know John Carlton has numerous products floating around so I think I’ll invest in one of his courses in the near future so I can really get my head around it all.
Mini Giveaway Event Update
Also, I have been following up on the Mini Giveaway idea from last week. I spent some more time learning about the whole concept in more detail and read a few other reports that I found online. Well, so far so good – in Kelvins ebook he claims that anyone could learn the system and have it up and running in under a day…
I wasn’t entirely convinced by this, it looked like there was a fair bit of work involved setting up the site and configuring everything correctly – but I gave it a shot. The result being I now have my own Mini Giveaway website online and ready to launch my first event. All I need to do is network with some other willing list builders and then put the system to the test.
I’m not sure how long it will take me to organize one of these events but I’ll keep the blog updated with any progress I make and will of course publish whatever results I see. I’m not going to make any wild claims about what the outcome of this experiment might be but I’m the kind of guy who likes to learn things for himself and I’m interested in trying this method out.
If the results are good then happy days and I will be able to “Rinse & Repeat” the process for as long as I wish. If things don’t go to Plan then at least I’ll be able to say I tried it and failed. And failure isn’t necessarily a bad thing, for as my mentor often says “Fail Forward – Fast!”
With each failure comes a lesson, some knowledge you can put down to experience and use to your advantage in the future.
So with that being said I’ll sign off there for today, but before I go – are there any new skills that you have been studying recently or are there any area’s that you plan to improve on in the near future? Leave a comment below, I’d love to know how you’re all doing…
Cheers – Noel.