Today I’m going to talk a little bit about list building… now we all know “the money’s in the list” but how does one build their list in the first place? This is something the majority of us struggle with, sure we have some success from time-to-time but is there a proven formula which if followed will deliver results?
Well I read a really interesting ebook last week, but to be honest with you I read this ebook for the first time last year but unfortunately never followed through and implemented it’s teachings. Shame on me I know 🙁
It’s called Subscriber Bonanza and is written by a marketer named Kelvin Nikkel. I’m sure a lot of you have heard about JV Giveaway Events? This is an event whereby marketers contribute a free product to the giveaway and promote this event as much as possible. The aim here is that prospects will arrive at the giveaway and sign-up to your mailing list in order to claim the free product. Thereby giving you the possibility of adding a large amount of subscribers to your list in a short period of time.
Well in Kelvin’s ebook he introduces the idea of growing your list with a JV Giveaway, the main difference being that YOU are the one who holds the event and only 4-5 joint venture partners are involved. It’s a “Mini-Giveaway” if you like, but don’t be fooled as it can still give you some great results.
The idea is that you hold the Giveaway and entice only a select few JV Partners to participate. You simply advertise the event on relevant forums or in Skype channels. The way you can garner interest amongst other list builders is to offer them an incentive, perhaps you guarantee to send them +25% clicks on whatever the agreed amount is. Say you were holding a Mini-Giveaway where each participant was sending 100 clicks to the event page, then you would guarantee to return at least 125 clicks to each sender.
Sounds simple, right?
Well beware because if you don’t deliver the agreed amount of clicks back to each participant you will have to make up the difference somehow – whether that’s by repeatably mailing to your own list until the shortfall is taken care of, or perhaps buying a solo ad to cover the difference (this could be expensive!).
You see after the visitors arrive at your Squeeze Page they will be taken to a Thank You page where they will see the Free Offers from your partners. If they then click on the offer and visit your JV partners page then this click will be tracked and is accounted for in the system.
So basically, if you have 5 people promoting this giveaway that means you will receive at least 500 visits to your Squeeze Page. This will allow you to build your list super fast and can be repeated as many times as you like. Maybe you could choose 100 clicks as the agreed amount for your first Giveaway, just incase not all goes to plan. Then maybe increase it to 200, 300 or 500 clicks?
Kelvin goes into some detail in about the system in his ebook and leaves no stone unturned. The results he achieved were startling to say the least…When he commenced this experiment he had a list of 2,500 subs which can taken him 10 months of hard work to establish. He ran many Mini-Giveaways during the 30 Day test period and by the end of the month he had added a total of 4,047 subscribers to his list. I was quite impressed when I saw that, now bearing in mind this guy knew what he was doing and worked relentlessly to achieve that great result but it got me wondering – could I do something similar?
Fair enough I may not hit the dizzying heights of over 4k subs in 30 Days but could I hit 1k in the first month of trying it? Then maybe when more comfortable with the system I could increase that to 2k in the second month? I got quite excited with the possibilities that lay before me….
What do you guys think? Is this something that you might be interested in learning more about? I know I am, but before jumping in at the deep end I need to do some more research on the topic and decide whether to run with it or not.
I’ll let you know if I do decide to do one of these “Mini-Giveaway Events” but I thought the concept of it was really cool and thought you’d enjoy reading about it here today.
Thanks for reading and talk soon;)