So I’ve been making some big changes recently and hopefully all of them will be for the better. You see as of last Friday I am now officially retired. That’s right, at the age of 25 I have retired from my J.O.B and from now on will be focusing all my efforts on my Offline business and my ever growing Online work.
I didn’t take this decision likely and have been building up to it for around 6 months now. For the past year I have been double-jobbing between my normal job and trying to get my own business off the ground – and all the while delving deep and deeper into the wonderful world of IM!
So I’m really looking forward to all the work that lays ahead and hope I can come up with a nice, balanced schedule that will allow me to spend enough time on both fronts.
But all this change has got me thinking about all the skills that people interested in IM have and how they could leverage these skills and expertise to provide services to offline businesses.
You see Offline business owners are just that, they are “offline”. Many of them are not very tech-savy and know very little about marketing online. This provides IMers with many great opportunities to sell their knowledge and expertise to these offline businesses and make some good money doing it too.
Take for example some of the following skills that anyone who has been online for any length of time will know about :
- how to build a website
- basics principles of SEO
- social media
These are only 3 examples but you could easily come up with 10 or more skills that you could turn into services and offer to offline businesses.
Lets take our examples above and see how we could package and sell these services and make good money doing it.
Web Design Services – a modern, fresh looking website helps portray businesses in the right way and can often make the difference between a prospective customer coming to your place of work or instead opting for one of your competitors.
When created in the right way they play an important role in lead generation but many businesses neglect this area because they simply don’t understand it. If you, as the expert, can explain to them the value of having an online presence you will have no problem whatsoever making sales.
SEO – once you have a website the next thing is to get traffic. The beauty of local marketing is that business websites are usually just created by some designer and put online. Very little thought goes into the SEO of the site and general maintenance in this area if often forgotten about.
That plays right into your hands because it makes it very easy to outrank other businesses. You may find a dentist on page 2 of Google for their chosen Keyword but with a little bit of SEO you can help them climb the rankings and get into the Top 3. Do you think this would appeal to the business owner? Of course it would but again the emphasis has to be on making them understand how much value/business they would gain if they were getting in those high ranking positions.
This opens the door for recurring SEO work which is very lucrative, especially for clients who have a high customer value e.g. Dentists, Chiropractors, Accountants etc.
Social Media Marketing – this is one of the easiest services to sell to offliners because everyone knows about Facebook and all the other mediums but very few of them understand how to maximize their potential and use them to grow their business.
By simple providing these clients with a business fan page and a custom timeline cover you will be able to charge anywhere between $97 – $297 which is easy money and doesn’t take a lot of time.
Another point worth remember is that all of these services can and should be outsourced. As IMers you are aware of the lower cost base that exist around the world and it’s your job to use these to your advantage and help them grow your own empire.
Why spend all your time building links when you can outsource it to a professional SEO company? Or why slave away for hours in Photoshop making those timeline covers when you can simply get a professional designer put something awesome together in half the time?
Outsourcing will play a big part in your business as you expand and scale up. In the beginning you may want to be a lot more “hands-on” and do a lot of this work yourself but as you progress your role should become more like a Manager rather than a normal worker.
You should concentrate on “running” your business and not “working in” your business because otherwise you have not gained anything….because you are still simply an employee trying to make ends meet.
That’s a very brief overview but I think it’s enough to give you some food for thought and maybe get you thinking about all the skills that you have acquired online that could be used to make some money in the offline world.
Do you think this is a good idea? Or do you have any other tips that you’d like to share with us? Leave your thoughts below and lets see what we come up with….
Thanks for reading,
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