What is one of the most important things you may wish to achieve in Business? – It could be to position yourself in such a way that you are perceived as an Authority Figure in your niche. This may seem like a lofty ambition but today I’d like to look at a simple way that you can kick start this process and gain instant credibility.
The answer: get someone to Interview YOU!
That’s it, that’s all you need to get this ball rolling. Approach one of your contacts or even a friend or family member. You will have no problem getting somebody to help you with this and will entice them by giving them equal rights on the recording. They will be free to give it to their subscribers or even sell it as a stand alone product.
But why would someone be interested in listening to an interview with you? Because interviews give you some very powerful Leverage – they give the perception of importance and that’s all the subconscious mind needs to garner enough interest in peoples minds.
The fact that someone went to the trouble of doing an interview with you will give you an air of credibility and you get free exposure every time someone listens to it. You could email all your contacts and offer it to them as a free gift with no strings attached. This will help to further build your relationship with them and will see your recording be sent to thousands of people.
That’s it, it can be as easy as that! Sometimes the fear factor can stop people from taking action but if you just do it once you’ll be fine.
See how quickly you can position yourself as an Authority Figure?
Now lets break down each these ideas so you have an easy actionable plan of attack!
- Get a someone to interview you, it could be a contact, a friend or a family member.
- Discuss the topic of the interview and write up what questions will be asked.
- Go over to fiverr and get a designer to put together an awesome looking product image.
- Give the interviewer rights to the product so they can either sell it or give it away for free. Either way is good because you will be getting great free exposure every time someone listens.
- Email and network with your contacts and give them the interview as a free gift, again to do whatever they want with. This is where things are gonna heat up because there is a chance your interview will be heard by thousands of people!!
- You will now be gaining traction and a percentage of these listeners will look you up and arrive at your site. Have an attractive offer in place and you can see an great increase in sign ups to your mailing list.
It couldn’t be easier to establish yourself as an Authority Figure in your niche. You just need to do the interview once and let nature take it’s course. But why stop with one interview? How about doing a series, each one covering a different topic that your target audience are interested in?
The possibilities are endless with this. Once you get the first one out of the way you’ll never look back!
That’s it, instant authority thanks to the simple old Interview:)
Do you have any other idea’s on how to increase your perception in the market and achieve expert status Fast? Comment below and lets get this discussion started!
Thanks for reading – Noel.
21 replies to "How to Position Yourself as an Authority Figure in Your Niche"