Some people say that the biggest problem for digital product creators is piracy of their work. More often than not their products end up being shared around for free on Black Hat sites and forums. Sometimes this even happens before the official launch date.
I take a different view to this and I know a few marketers who feel the same way – so what? Sure, having a product that you’ve slaved away at being shared around isn’t ideal but what have you really lost? Some people will point to all the lost revenue from potential sales but the truth is that the folks who downloaded a pirated copy of your product were never really going to buy it.
That’s the harsh reality. They may have a vague interest in seeing what it is but they are not “customer material” and definitely not an “action taker”. Usually they are just on the look-out for the next big thing and can be best described as an “info-tainment seeker”. Just looking for the 5 minute buzz they get from browsing through a new info-product.
Believe me these downloads are not lost sales and in-fact you can and should be using these Black Hat sites to your advantage. For a starter you should have a few affiliate links spread throughout your ebook so that as your content goes viral you may see some commissions finding their way to you.
Another way would be to make the best product that you possibly can so you can enhance your reputation in the marketplace and maybe, just maybe convert a handful of those pirates into genuine customers. You can imagine if someone is blown away by your content then they’ll want more of your stuff, join your newsletter and buy future products of yours.
So really what I’m trying to say is don’t sweat it, embrace it and try take the positives out of it!
Now as those of you have been following me for any length of time know I have been working closely with my mentor John Thornhill on a new product which I will be launching in the near future.
I thought it would be a good idea to give you guys an update and let you know what I’ve been doing. So basically I’ve been busy building a membership site to house all the content of the product. There is quite a lot of information and so I thought it would be best to deliver this through a secured membership site so that people could log in whenever they want and work through the course.
Building a membership site isn’t as hard as you’d imagine and is actually quite easy using Optimize Press. I use OP for this blog and for squeeze pages, sales letters etc. etc. but I have to say it’s a dream for membership type sites and I found it very easy to use.
You see my product is fairly in-depth and contains an ebook, video course, checklists plus much, much more. I didn’t think it would be good enough just to deliver it through one huge zip file and think by having a membership site it just gives the whole project a greater sense of quality and perceived value to the customer.
As I mentioned above I’m pretty sure my product will eventually make it’s way onto Black Hat sites but that hasn’t stopped me securing my content. Luckily for me Optimize Press is compatible with all the leading membership scripts.
In the end I chose WishList Member and installed it in only a few minutes. It’s a pretty nice little plugin that integrates with OP and my auto-responder so that when a customer purchases the product they will automatically be emailed their log-in details for the site.
It also allows me to allow different membership levels gain access to different areas of the site. For example; if your were a Basic Member you may only have access to certain pages but if you had the Platinum Package you would see a lot more content.
Another huge benefit is being able to include an on-going monthly membership section whereby I can add content once a month for customers who are part of that membership level. This is a great advantage as it ties in with my last post about “How Important is Your Backend” because it will generate not only recurring payments but also commissions to affiliates. And remember it’s a lot easier to recruit affiliates when they’re is the chance of making recurring commissions.
So that’s what I’ve been up to lately. Hopefully in the coming weeks I’ll be able to give you more information about the product launch but it’s all Top Secret at the moment.
In the meantime I’d be interested in hearing about your plans or what you’ve been working on recently. Leave a comment below and let’s see what we’ve all been up to!
Thanks for reading,
Want to read more posts like this? Then you’ll enjoy these posts from the archive…
6 Reasons to Build an Email List
Mastermind Gold with John Thornhill
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