I was listening to my mentor recently and he was explaining his reasoning behind his email marketing campaigns and how he has been able to greatly increase the success of his promotions.
I liked the idea, tried it for myself and thought it would be helpful to you all if I shared it here on the blog. As a lot of you know I’m currently studying with John Thornhill and one of the things I have been studying lately is how to increase the success of my email marketing campaigns. I’ve been testing out what John has termed the “Triple Threat” approach and it goes a little like this.
You send 3 separate emails promoting the same offer. Not just one or two but three, with each one educating and giving value to your readers. I’m sure like me you have noticed how marketers flood your inbox with different promotions day-after-day, each for the newest and greatest information product.
This is the fastest way possible to burn out your list and kill any relationship that you have developed with them. Think of it this way, how are you supposes to build a lasting and long-term relationship with your subscribers if all you are doing is hitting them with an unlimited amount of promotions? The answer of course is you can’t, and your list will soon tire of you and hit the unsubscribe button.
With the Triple Threat method you will send 3 emails within a 36-48 hour period all promoting just one affiliate offer. It’s crucial that you follow up with more than one email because you have to educate your list on the merits of what you’re promoting and demonstrate the value that it can add to their business.
Email 1 would introduce the product and educate your subs about what you’re promoting and why you think it would be worthwhile for them to check it out. It’s important at this stage to give them some information about the product and not just email them a link hoping that they will click it and buy whatever is on the other side.
Treat your list wisely and add value by telling them how this product can benefit them and help them on their way to achieving their goals.
Email 2 should be sent around 12-18 hours later and is used as a reminder to reinforce the message you conveyed in the first email. Try to bring about a little urgency in this email and get your readers to take action.
If there is only a day or so left in the product launch before the price rises then tell your readers this as it will spur them into action and force any of those who are sitting on the fence to take action.
Email 3 is where you really up the urgency and have some notice such as “Final Call for…” in the title. This will let your subs know that this will be the last chance that they have to get their copy before the product closes or the price goes up. Either way this final email will bring the best results and you’ll always see more sales on this promotion.
That is the general idea of the “Triple Threat” method and I’m sure you can understand how useful it could be. It completely changes your lists perception of you. No longer are you just like every other marketer who sends a different promo everyday.
You are now highlighting one quality product and over the course of 3 emails you illustrate the value and explain the benefits and strengths that it could bring to them. You’ll find that your subs will appreciate this and you’ll reap the reward by having better stats and earn higher commissions.
So that’s my email marketing tip for today, try it out for yourself and see do you get any improvements over your previous campaigns.
Do you have any other tips? Please share them below…
Thanks for reading,
Want to read more posts like this? Then you’ll enjoy these posts from the archive…